Good Health Psych
Psychiatric Clinic Growth Campaign
Project context
Good Health Psych is a regional psychiatric clinic seeking stronger patient acquisition while operating in a sensitive mental-health category. The case describes a Google Ads campaign and landing-page work intended to reach people looking for psychiatric care. Demand Enhance also adjusted search targeting and conversion tracking, then broadened the campaign into additional geographic areas and service categories to extend visibility.
Objective
The objective was to attract more high-quality patient leads while maintaining budget efficiency, improve search visibility and landing-page conversion performance, and make lead activity measurable through correctly configured conversion actions and tracking.
Demand Enhance launched a strategic digital campaign for a regional psychiatric clinic to increase new patient acquisition. With a strong focus on performance, the campaign aimed to improve search visibility, optimize conversions, and ensure accurate lead tracking across all platforms.
Within the first 60 days, we saw major gains in campaign quality, ad strength, and overall patient acquisition—turning interest into real appointments.
Challenge & Solution
The clinic needed more high-quality leads while maintaining budget efficiency. We restructured the Google Ads campaigns, improved keyword targeting, and redesigned the landing page experience to increase form submissions. Conversion actions were set up properly, along with advanced tracking integrations.
The campaign was expanded into new geographies and service categories to widen reach and scale the results.
Approach
Demand Enhance restructured the Google Ads campaigns, refined keyword targeting, and redesigned the landing-page experience to encourage form submissions. The team configured conversion actions and tracking integrations, then expanded the campaign into additional geographies and service categories.
Final Result
The campaign now generates an average of 85 conversions per month, resulting in 25–45 new psychiatric patients monthly. Landing page updates and CRO lifted conversion rates significantly. Keyword performance improved, and ad relevance scores increased across the board—supporting long-term, scalable growth in a sensitive and important sector.
How we evaluate progress
| Signal | Definition |
|---|---|
| Recorded conversion actions | Review recorded actions using the account's documented conversion definitions and a stated reporting window, keeping inclusion rules consistent across comparisons. |
| Landing-page form activity | Compare completed forms with the landing-page visit scope used in the same report, stating how visits and submissions are counted. |
| Patient acquisition quality | Assess lead quality and new-patient counts only where qualification and attribution rules are documented and consistently applied. |
Campaign, lead, and patient outcomes should be interpreted with the reporting window, conversion definitions, and documented qualification and attribution rules in view.
Demand Enhance
Build a clearer path from search to inquiry
If your clinic needs more qualified inquiries, Demand Enhance can review its search campaigns, landing pages, and conversion tracking. Start with a conversation about the services and locations you want to reach.
Discuss your priorities ↗Category:
Healthcare, CROs
Service:
SEO & GEO; AI Search Marketing, PPC Advertisement, Reputation & Authority Management
Client:
Good Health Psych
Sector:
Clinical Research, Psychiatry, Mental Health
Website: