Demand Enhance partnered with CROM TEST, a manufacturer of rapid drug screening solutions, to expand its organic search presence and build a scalable digital acquisition channel across B2B and healthcare markets.
The goal was to increase visibility for high-intent drug testing searches, strengthen the company’s authority in the diagnostics space, and connect laboratories, healthcare providers, employers, and other professional buyers with relevant testing solutions.
Challenge & Solution
CROM TEST operates in a highly specialized and competitive diagnostics market, with a broad product portfolio covering urine, oral fluid, and solid-substance testing, as well as single-panel and multi-panel screening solutions.
The challenge was to translate this extensive product offering into a search architecture capable of capturing demand across different substances, testing methods, use cases, and buyer segments.
We developed an SEO and AI Search strategy focused on high-intent commercial and informational queries around drug testing, rapid screening, detection windows, individual substances, and professional testing applications.
The website architecture was expanded and optimized around product categories, substances, sample types, and industry-specific use cases—creating dedicated search entry points for users at different stages of the buying journey.
We also developed an educational content strategy around drug detection windows, testing methods, cut-off levels, test accuracy, sample types, and substance-specific searches. This helped CROM TEST capture informational demand while building topical authority around drug screening and diagnostics.
Technical SEO improvements, internal linking, on-page optimization, and structured content architecture were combined with authority building to improve organic visibility across both traditional Google Search and AI-driven discovery.
Conversion paths were also optimized to move high-intent visitors from educational and product content toward product inquiries, custom panel requests, and purchasing decisions.
Final Result
Organic visibility expanded across high-intent drug testing, substance detection, rapid test kit, and diagnostic-related searches.
The optimized content ecosystem created multiple acquisition paths—from users researching specific substances and detection windows to professional buyers actively evaluating drug screening solutions. CROM TEST strengthened its topical authority within the drug testing category while increasing the commercial value of its organic traffic.
The result was a scalable SEO and AI Search acquisition engine connecting educational search demand with CROM TEST’s portfolio of 200+ testing solutions and supporting continued growth across healthcare, laboratory, workplace, and professional markets.
Category:
Healthcare, CROs
Service:
SEO & GEO; AI Search Marketing, Reputation & Authority Management
Client:
CROM TEST
Sector: