Recruiting eligible participants for specialized dermatology and hair loss trials is highly competitive. The organization faced low search visibility for trial-related keywords, an inconsistent participant flow, friction-heavy recruitment pages, and high candidate acquisition costs. We developed an integrated SEO and AI Search strategy targeting high-intent searches around hair loss treatments, dermatology conditions, and active clinical trial participation. We restructured and optimized clinical trial landing pages to capture prospective patients actively searching for alternative or cutting-edge treatment options. To support patient decision-making and pre-qualify leads, we developed transparent educational content detailing eligibility criteria, study protocols, safety standards, and treatment options. Alongside search optimizations, we implemented a rigorous CRO strategy. We conducted targeted A/B testing on enrollment forms and calls-to-action while refining the UX to simplify eligibility screening and eliminate friction across the entire intake funnel.